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PEEPSFEST: A Sweet Celebration to Ring in the New Year in Lehigh Valley

PEEPSFEST : A Sweet Celebration in Lehigh Valley

Lehigh Valley is known for its charming towns, scenic beauty, and unique celebrations—but one event truly stands out for its sugary twist: PEEPSFEST. This family-friendly festival, held annually in Bethlehem, Pennsylvania, is a two-day extravaganza that pays homage to the iconic marshmallow treat: Peeps.

Here’s what you need to know about this colorful, fun-filled event.


Fireworks at the SteelStacks in Bethlehem

Image of SteelStacks in Bethlehem


What is PEEPSFEST?

PEEPSFEST is a New Year’s celebration hosted by Just Born Quality Confections, the Bethlehem-based company that created Peeps. The event combines entertainment, crafts, and Peeps-themed fun to delight families and fans of the beloved candy.

The festival culminates in a spectacular highlight: the Peeps Chick Drop, where a giant illuminated Peeps chick is dropped to ring in the New Year. Expect marshmallow-themed fun and sweet surprises!


When and Where?

PEEPSFEST is held at the SteelStacks Campus in Bethlehem, Pennsylvania, typically on December 30th and 31st. The event runs throughout the day, with a special Peeps Chick Drop on New Year’s Eve at 5:35 PM, making it perfect for families with young children who want to celebrate early.

PEEPSFEST in Lehigh Valley at the SteelStacks

PEEPSFEST is more than a tribute to marshmallows; it’s a celebration of community, creativity, and fun. It’s the perfect way to enjoy the holiday season with loved ones, offering a unique twist on traditional New Year’s Eve festivities. Plus, it’s a great chance to explore Bethlehem and the Lehigh Valley region during the festive winter season.


Tips for Visiting PEEPSFEST

Dress Warmly: December weather can be chilly, so bundle up!

Plan Ahead: Check the official PEEPSFEST website for activity schedules, ticketing and event updates.

Support local businesses: Bethlehem is known for its vibrant small-business scene. Explore shops and restaurants while you’re in town.


Capture the Moment: Don’t forget to take photos with the giant Peeps Chick!


PEEPSFEST is a delightful way to say goodbye to the old year and hello to the new with a touch of sweetness. Whether you’re a lifelong fan of Peeps or just looking for a fun and memorable event for the family, this celebration is sure to leave you smiling.


You Can check out all of our Pennsylvania guides and Tampa Bay guide on the homepage of our website! Happy exploring!


Thanks for reading!

Christine Vasiliades, CTA

Owner/Publisher

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